For their F/W 2011 campaign, Chloe has enlisted a quartet of young beauties including Zuzanna Bijoch, Sigrid Agren, Arizona Muse, and Malgosia Bela, photographed by David Sims.
This season Chloe has chosen a much more whimsical visual, with a vintage vibe that flows nicely from the S/S 2011 campaign (also shot by David Sims). Where the spring campaign featured more structure, with a muted eggshell-like quality to the images, the latest photos have adopted a more free-spirited and wild vibe. It's like a liberation... more colour, more movement... I love the story being told here, what girl wouldn't want to be part of it?