CHLOE Fall 2011 Ad Campaign

For their F/W 2011 campaign, Chloe has enlisted a quartet of young beauties including Zuzanna Bijoch, Sigrid Agren, Arizona Muse, and Malgosia Bela, photographed by David Sims.

I first fell in love with Chloe ads with the 2007 S/S campaign featuring my fave Anja Rubik and shot by the genius team Inez & Vinoodh. Since then I've loved keeping track of their campaigns, and how the label seems to constantly make the right choices when it comes to reflecting their brand through the art of advertising.

This season Chloe has chosen a much more whimsical visual, with a vintage vibe that flows nicely from the S/S 2011 campaign (also shot by David Sims). Where the spring campaign featured more structure, with a muted eggshell-like quality to the images, the latest photos have adopted a more free-spirited and wild vibe. It's like a liberation... more colour, more movement... I love the story being told here, what girl wouldn't want to be part of it?